Timothy Crawford | The Marketing Mash Up

It had to happen. 
The Marketing Toolkit is dead.
Don’t feel too bad.  He had a good run.  He went quickly.
But Wwwwhhhyyyyyyy???????
uhm, One very, very good reason.
He thought driving a car with his feet would be cool.
Just kidding. 
The real reason is:
1. One size does not fit all (especially not in advertising, sales or women’s purses….don’t ask)
No 2 companies […]

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It’s a simple concept.
1. See what’s hot
2. Take notes
3. Following their blueprint create your own version
4. Be a big success
Let’s be clear, I’m not talking about patent infringement. Don’t steal. Reinvent. By using the power of the wave or phenomenen you can create your own spin using the momentum of the model.
For instance, notice how […]

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Let’s say you have a website. You probably feel pretty good about it. You have a presence. People can find you. You’re out there.
Sure, these are all good things; the only problem is everyone has a website. A website is the bare minimum.
A website is only just enough.
As a […]

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It’s all about the sales.
You can have a great idea.
You can have alot of passion.
You can have great organizational skills.
You can have a smart businessplan.
You can have the right equipment.
You can have a great product.
BUT IT’S YOUR ABILITY TO MAKE SALES THAT MATTERS MOST.
You can stumble around in the dark and still find you way […]

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