Timothy Crawford | The Marketing Mash Up

It had to happen. 
The Marketing Toolkit is dead.
Don’t feel too bad.  He had a good run.  He went quickly.
But Wwwwhhhyyyyyyy???????
uhm, One very, very good reason.
He thought driving a car with his feet would be cool.
Just kidding. 
The real reason is:
1. One size does not fit all (especially not in advertising, sales or women’s purses….don’t ask)
No 2 companies […]

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Dear Cigarettes,

We’ve been together for a long time, 13 years off and on I’d say. It’s been a love – hate relationship. I know, I know…We had some good times. I remember when we first met; my roommate introduced us. I noticed how you were always there for him, especially […]

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It’s a simple concept.
1. See what’s hot
2. Take notes
3. Following their blueprint create your own version
4. Be a big success
Let’s be clear, I’m not talking about patent infringement. Don’t steal. Reinvent. By using the power of the wave or phenomenen you can create your own spin using the momentum of the model.
For instance, notice how […]

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Does your business card look like everyone elses? You know, plain text on a white background?
I feel your pain. You just wanted a presence right? Forget just having a presence and instead make a statement.
It’s time for a business card makeover.

Follow the link below and get a new lease on […]

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You can put a pretty dress on a pig, but it’s still a pig, now its only a nicely dressed pig. Want better ideas for your ads? Read this article for a idea generation process that works.

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I spent New Years Eve thinking about great ideas for my business and I did, the keyto the geat idea is

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Is being out of the digital loop life or death and far should the bunnyhole go for your business? Lets talk about it…

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Have you accepted the world has changed and it’s never going back to the way it was? Cool. Now come learn some new copy rules for social media. I’ll be gentle.

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The goal of this page is to help you avoid the not-so-great business books and pull your collar about the ones that give valuable information.

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There’s nothing like the marriage of great copy and a great graphic. People smile at the first glance. Breath is bated.
And then, the magic happens:
They get it.
They feel it.
Homerun!
Heck, I get […]

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