Timothy Crawford | The Marketing Mash Up

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Entries from December 2007

1-10 of Inc Magazines Top 5000 Businesses

December 19th, 2007 · No Comments

Whenever I need a little inspiration I check out how the rest of the world is living.
I gasp, whince and ask myself “Why not me?”
so
Why not you?
Here’s the list
1-10 of Inc Magazines Top 5000 Businesses
No. 1
MemberHealth
What it does: MemberHealth, the top company in this year’s Inc. 500, manages Medicare Part D prescription drug […]

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Tags: Sales

How Important is Your Website?

December 18th, 2007 · No Comments

Is being out of the digital loop life or death and far should the bunnyhole go for your business? Lets talk about it…

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Tags: Advertising · Copywriting · Sales

Writing Stuff That Works in the New World of Social Media

December 17th, 2007 · No Comments

Have you accepted the world has changed and it’s never going back to the way it was? Cool. Now come learn some new copy rules for social media. I’ll be gentle.

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Tags: Advertising · Copywriting · Sales

Business Books Worth $1,000 (considering the cash you’ll save on consulting fees)

December 14th, 2007 · No Comments

The goal of this page is to help you avoid the not-so-great business books and pull your collar about the ones that give valuable information.

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Tags: Advertising · Copywriting · Sales

Regular Advertising Isn’t Effective Anymore

December 14th, 2007 · No Comments

Lately they’ve been saying advertising is in the toilet.
They say the worlds changed and the ad game is a relic of a bygone era. I guess they have a point. There ’s too many ads. Too many TiVo boxes. Too many channels. Too many satelites. Too many radio stations. Too many blogs. Too many […]

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Tags: Advertising

Copywriting for Greatness - Building the Better Ad

December 11th, 2007 · No Comments

var gaJsHost = ((”https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
document.write(unescape(”%3Cscript src=\’” + gaJsHost + “google-analytics.com/ga.js\’ type=\’text/javascript\’%3E%3C/script%3E”));

var pageTracker = _gat._getTracker(”UA-3226125-2″);
pageTracker._initData();
pageTracker._trackPageview();
There’s nothing like the marriage of great copy and a great graphic. People smile at the first glance. Breath is bated.
And then, the magic happens:
They get it.
They feel it.
Homerun!
Heck, I get […]

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Tags: Copywriting