Timothy Crawford | The Marketing Mash Up

Starting with this post, I’ll be rolling out a highly anticipated series, entitled: “Business D’oh! Moments.
We all make mistakes so I’ll be calling attention to those mistakes. No one is safe.

Sound like fun? Wanna play?

I’ll get the ball started with a D’oh! Moment of my own. Here goes:

On my website I talked alot about copywriting. (that’s past tense for a reason) Copywrite this. Copywrite that.

I placed the word copywrite in my tags, keywords and content. All over my content. I felt good about myself, and whynot? I create marketing pieces, ads, articles, web content, press releases, so basically the term “copywriter” made sense - to me. Hold on…

Here’s the D’oh! part:

Today, I found out MANY people don’t really know what copywriting is. It was suggested that I market myself as a marketing consultant to ward off confusing potential clients.

Note to self, think like your customer. Assume nada.

Gotta go.

I’ve still got a lot of rewriting to do.