Timothy Crawford | The Marketing Mash Up

It’s all about the sales.

You can have a great idea.
You can have alot of passion.
You can have great organizational skills.
You can have a smart businessplan.
You can have the right equipment.
You can have a great product.

BUT IT’S YOUR ABILITY TO MAKE SALES THAT MATTERS MOST.

You can stumble around in the dark and still find you way within any area of your business; except sales.

I’m serious.

You can hire someone to do all the things you aren’t up to speed on, but closing sales, making sales will forever be the small business owners main job.

Own it,
because until you start making sales nothing else matters.

This might hurt to hear, but I’ve got to be straight with you:

Until you make a sale you aren’t in business, you’re practicing to be in business. You ideas about business will drasticly change once you start making sales. Your focus will narrow. You will remove services. You will retool everything. That’s why I’m saying, It’s all about sales.

Count on it.