Timothy Crawford | The Marketing Mash Up

It’s a simple concept.

1. See what’s hot
2. Take notes
3. Following their blueprint create your own version
4. Be a big success

Let’s be clear, I’m not talking about patent infringement. Don’t steal. Reinvent. By using the power of the wave or phenomenen you can create your own spin using the momentum of the model.

For instance, notice how commercials are framing themselves around elections right now? Why? Because this years elections are all the buzz, positioning yourself with something that’s getting a lot of media play saves you the pain and dollars of creating a catchy concept.

This method is called ridding the wave.

Millions have been made using this method. Some people call it “piggy-backing”. You can call it echoing. We all call it smart business.

Movie Producers do it.
Music Producers do it.
Politicians do it.
Restaurant Owners do it.
Competitive Sporting Coaches do it.
Fashion Designers do it.

Sure, it may be more satisfying to come up with your own moonwalk, ipod, hoola-hoop, slinky, polka dot tie, bell-bottom jean design, slurpee, squishee or whatever, but it’s also alot more risky.

When in doubt, when short on funds, when you need a sale…try this:

So what do you guys do again?
Well, you know XYZ Company that makes XYZ?  Good.  We do that too, but with this special difference. We took their concept and added this to boost the performance, entertainment, reliability, durability, profitability, value….

Try it.

It works.