Timothy Crawford | The Marketing Mash Up

It had to happen. 

The Marketing Toolkit is dead.

Don’t feel too bad.  He had a good run.  He went quickly.

But Wwwwhhhyyyyyyy???????

uhm, One very, very good reason.

He thought driving a car with his feet would be cool.

Just kidding. 

The real reason is:

1. One size does not fit all (especially not in advertising, sales or women’s purses….don’t ask)

No 2 companies are the same, neither are two marketing strategies. 

If someone tries to pass some boilerplate, straight out the box, cookie cutter nonsense off to you as a so-called great plan from an expert - BEWARE. 

If a marketing/advertising strategy doesn’t require serious thought and analysis, how good can it be?

You with me?

 I used to get feedback at the end of the plan building process, go back customize it and then deliver the game plan.  Not anymore. Now, I build plans based ONLY on customer feedback.  I start with the customer and end with the customer. 

I’m proud to say my new way improves results and streamlines the planning process.  Good job Mr. Crawford!!

Still interested in having a marketing/advertising/writing consultant help your business? If so, send your responses to the questions below to tim@timothycrawford.com

I’ll write back with a brief, but power-packed playbook to put some punch in your business or your email back.

See, something good can come out of the death of a good idea. 

6 Quick , High-Quality Questions Worth Answering Now!

1. What type of business?

2. Homebased, Internet, Office?

3. Full-Time/Part-Time?

4. Do you have any clients?

5. What are your business goals?

6. What types of marketing or advertising have you tried so far?